
Why Onboarding Determines the Entire Lifetime Value of a SaaS Product
Why most SAAS companies loose users in the first 5 mins ?
Varun Budhani
2026-01-05|10 minutes

Topics / Startup

Why most SAAS companies loose users in the first 5 mins ?
Varun Budhani
2026-01-05|10 minutes

In the world of growing companies, speed is celebrated almost to the point of mythology. Founders brag about how quickly they launched, how fast they scaled, how rapidly they shipped features. Investors praise acceleration. Teams internalize urgency as proof of progress. Speed becomes a badge of honor. But behind the scenes, many of the companies moving the fastest are also the ones losing the most clarity. They confuse motion with direction. They assume more activity equals more growth. And in the process, they scatter their energy across too many initiatives, too many markets, too many experiments, and too many promises. What begins as enthusiasm often becomes dilution. The company grows outward faster than it grows inward, stretching itself thin and eventually losing the very focus that could have made it unbeatable.
Varun
2025-12-31|10 minutes